In this lunch-and-learn session, find out how to fund your digital media production company and discover tips and tricks to attracting investors. Learn about crowdfunding (the new way to raise money from private investors), what type of investors you can approach, what investors want in a deal, and how crowdfunding is different from traditional fund raising. Find out how to structure and build an offering that will attract investors, and understand the tax implications for both investors and issuers. Finally, discover how to attract not just Canadian investors but international investors, and how to remain compliant with securities regulations.
When: 22 November 2017 (12:00 – 2:00 PM EST)
Where: Ontario Investment and Trade Centre, Toronto ON
Killer web content can help you tell the story of your brand and drive long-lasting results through building a connection with your audience. Whether you are looking for more sales, more signups, or more visitors, telling great stories that provide value for your audience is the key to engagement and loyalty. In this course, you will learn how to develop a voice and tone for your brand, how to identify your target audience, and how to write in a way that engages with them. You will learn how everything you write is an opportunity to delight, educate and engage your audience. This interactive and fun workshop will help discover the balance between art and science that makes for the great content and the best stories.
When: November 28th, 2017 (1:00-4:00 PM)
Where: HUB Ottawa, 123 Slater St, Ottawa, Ontario
The Canadian Magazine Industry Code of Reader and Advertising Engagement guidelines are intended to help editors, publishers and advertisers maintain an industry-wide standard for preserving the distinction between editorial content and advertising , and to do so in a manner that is transparent to the reader.
Join industry experts Patrick Walsh and Charlene Rooke for an ad-edit webinar on Nov. 30, 2017. They’ll take you through how, when and why the guidelines were created and a summary of their current application. We’ll also explore best practices for applying the guidelines in a digital environment.
When: 30 November 2017 (12:00 PM MDT)
Bring all of the basics of digital content together with practical advice on how to create content that connects with your audience, fits into your workflow and doesn’t rely on the help of developers or designers in this 90-minute seminar. Jaelyn Molyneux, executive editor of digital content at RedPoint Media & Marketing Solutions, will walk you through writing tips to make content more engaging and suggest free or inexpensive programs anyone can use to enhance their content. She’ll share back-to-basics advice to help create special digital content projects, make the most of print content online and develop additional content that will help round out your calendar. It’s all about maximizing everything you create and knowing when to add a little extra effort and when to pull back.
When: December 5th, 2017, 10:00-11:30 a.m. & December 6th, 2017, 10:00-11:30 a.m.
Where: cSPACE King Edward, Calgary, Alberta & Art Gallery of Alberta, Edmonton, Alberta
Whether you are a service provider or originator of digital content, it is essential to have a solid understanding of the role intellectual property plays in your work. At this month’s iLunch we’ll look at best practices surrounding copyright, licensing, and other IP concerns for digital media companies. The discussion will include perspectives from Roni Hoffman, in house counsel at 9 Story Media Group and Ryan Keller, a lawyer at Duarte Entertainment & Media Law.
Where: Ontario Investment & Trade Centre, Toronto, ON
The Fourth Annual Conference on the future of content in digital media. A conference all students and professionals in digital media should attend! Topics include: strengthening Canadian content creation, discovery and export; how to find and measure digital content, consumption and dollars; technological disruption in the digital media Sector.
When: 27 January 2018
Where: Walter Hall, Edward Johnson Building, Faculty of Music, University of Toronto, 80 Queen’s Park, Toronto, ON
This course teaches new and aspiring journalists and writers how to challenge power and institutions through their work. All journalism is advocacy journalism, but advocacy implicates the journalist in complicated ways. As media analyst Edward Herman writes, professional journalists are constantly making “compromises with authority.” We will explore the effects of these compromises, and develop powerful strategies to advocate for equity and social justice.
Desmond Cole is an award-winning freelance journalist, author, activist and broadcaster. He writes a regular column for the Toronto Star, and hosts a weekly radio program on Newstalk 1010. Desmond is currently working on his first book, a nonfiction exploration of anti-Black racism in Canada.
NB: The cost for four classes is $390 + HST. Limited seats will be available at a reduced rate of $195 + HST, and in cases of greater financial need, $100 + HST. You can apply for one of these spots under the Fee field on the registration form. Reduced rate registration is not guaranteed.
When: 7-28 March 2017 (7:00 PM – 9:00 PM)
Where: Room 214, Gladstone Hotel, 1214 Queen Street W, Toronto
Digital Leap is the premier conference in Canada that focuses exclusively on digital marketing and fundraising for non-profits. This is a must-attend event for all fundraising and marketing professionals who want to build their brand, amp up their use of social media, reach entirely new audiences, integrate online and offline, and harness emotion and creativity across all channels. Sessions are led by experts from both the for-profit and non-profit sectors.
When: 24 April 2018
Where: Art Gallery of Ontario, Toronto, ON
Branding, marketing and multi-platform content integration is ever changing. Is your customer engagement and digital media strategy on par with global industry leaders? What are the top companies leading mobile, social, and digital media trends doing right? Find out at this year’s Digital Media Summit and connect with media and brand specialists that can help you fine tune your integrated Digital Media strategy.
When: 9 May 2018
Where: Sheraton Centre, Toronto, ON